Behind the Scenes: Monarch Matte Paste
Monarch Matte Paste; a product that gives you weightless control, effortless application and medium intensifying hold. Basically, a product that is easy to apply and gives great strength to style or re-style through the day.
We’re very proud to have Monarch Matte Paste join the BluMaan product line. Planning and developing this product took many months. From countless revisions, to figuring out the name, It was not easy.
Our main priority is always you. Keeping in mind what our hair fans and enthusiasts look for in a product. We constantly read opinions about products that work for thick hair and those that work for thin. So we began to think about a product that could tackle both thick and thin hair. One that is easy to apply, wash out and maintain it’s hold throughout the day.
Let’s be honest, there’s not one product that could work for all hair types and we’re not saying our product does, but I can say that this product is pretty amazing.
Finding the perfect balance between ease of use and good amount of hold/texture
Is it really a Matte Paste?
We’ve added two clay ingredients, Kaolin and Bentonite. These ingredients help the overall texture ability of Monarch while working seamlessly into your hair.
Monarch Matte Paste also contains natural butters like Shea Butter; this helps with keeping your scalp moisturized while also reducing flaking due to dryness.
So what’s the problem we’re trying to solve? Not everyone needs or wants a product that has a heavy hold. The downside is that especially for people with thin/fine hair it may weigh the hair down.
We aimed to create a product that was first easy to apply with no pulling and tugging. Then focused on making the product perform well and give a really good hold.
We focused intensely on making a product that was seamless to apply but gave a great hold and pliability.
Monarch Matte Paste gives weightless control, medium intensifying hold and effortless smooth application. It feels airy in the hair and adding more to gain strength does not weigh down your hair.
Working Closely with our lab
I made sure that things were on track, so I took a trip to our lab to really make sure that the quality we promise you guys are being met. I made sure things like ingredients were being mixed properly as well as the cooling process to ensure that the product comes out the way we want it.
Here’s a cool video of the product during the cooling process:
What do you mean? Monarch Matte Paste is proven to be a product that stays light in your hair and helps control and tame your hair. All those flyaways and strands will be easy to manage with Monarch.
We wanted to develop a product that felt like nothing was in your hair but still have the pliability to style your hair with or without a pre-styler. That’s what we mean by Weightless Control
Medium Intensifying Hold
Intensifying? Yes. Meaning the more you use the stronger it can become. The great thing about Monarch Matte Paste is that even if you add more you wont have hair that feels greasy. It’s already quite strong for thinner hair types and adding more is likely for those with thicker hair.
Our expert testers have mentioned that with or without a pre-styler, they were able to achieve a great hairstyle that could be re-styled easily throughout the day.
I can firmly say that using Monarch Matte Paste as a post styler will yield a really strong hold, texture and volume.
Effortless & Smooth Application
Tugging, pulling, greasy, and heavy are just some of the more popular adjectives/actions used to describe products that people stay away from. These products can be a pain sometimes. They’re probably harder to wash out and make your hair look unnatural or too dry.
One aspect we really wanted to focus on was application. One important question we asked ourselves was: “Why do people associate easy application to lighter hold hair products?” With this in mind, we wanted to create a product that had an easy application but have medium to strong hold.
Get your Monarch Matte Paste Here.
The Giveaway has ended… Here are your winners.
- Please check your emails to see if you have won.
- The winners will be contacted individually within the week, please be patient.
- If you do not respond to the email within 3 days we will have to re-draw a new winner.