Why a Custom Shampoo could be the thing you never knew you needed
The problem with Shampoos
Imagine the last time you went shampoo shopping. You get to the grocery store and you see all these options sitting there staring you in the face, each one attempting to catch your attention and earn your buck. You decide on one, maybe you think the price is right, or you like the label. Either way you have made a choice, which should be celebrated as a victory in itself based on how many options there were. Then you get home and you try your latest purchase, only to find that your hair now feels dry-like grass that has been baking in the hot sun all day. This has and still happens to me sometimes when trying new shampoos. As a product reviewer I’m asked to try a lot of products and when it comes to shampoos this feeling is usually the one I look for. Does it make my hair feel soft and nourished ( and clean obviously ) or does it make it feel like sandpaper?
I also came to realize that I’m not alone in my quest to find good cleansers. I actually started a segment on my channel called ‘Shampoo Search’ and through that I found that there were many of us who struggled to find good cleansers. I also came to realize that finding good cleansers was only one aspect to solving this problem, determining what was truth and what was myth was also a major part to helping people find their next cleanser. I saw video after video on youtube offering up tips like “why you should never use shampoo”, or “why you need to avoid sulfates and parabens”. I have to admit that in my life I’ve been fooled by these claims, washing as little as possible or washing once or twice a week, and even heat protectant- but that’s for another post, I will try to stay on topic here.
The problem I found with the claims was that some of the shampoos I was “supposed” to be using ( sulfate & paraben free) were not cleaning my hair as well as others with the “harmful” ingredients. I also ran into the issue of my hair getting more and more oily each day that I didn’t wash, and then id use a cleanser that didn’t fully cleanse it and id be left with results that were getting me nowhere. My hair would always feel oily, products didn’t work the same..it wasn’t working.
Something Needed to Change
The first thing I did was I stopped paying attention to ingredients. I could go on and on here about the difference between good and bad sulfates and how they get grouped together and given a bad reputation but if we’re ever going to get to the point of this post, we need to keep moving so the short of it is this-I stopped paying attention to any type of ingredient and I started looking at 2 things: 1. did it FULLY clean my hair? and 2. did it make it feel soft and nourished or did it make it feel dry. Doing this not only allowed me to stockpile an army of nourishing cleansers, but it also gave me direct evidence that fearing ingredients was a myth. Things worked out for me wonderfully, I don’t believe I’ve ever had healthier hair in my life than I have had for the past year or so and on top of that, I’m washing every day!-remember this as it will come into play later.
It’s important to note that I was extremely happy with how things were going and I had no intention of ever changing my habits as far as cleansing goes, but one day I was contacted by a company ( this is not an ad) that really opened my eyes to something completely new. Their email was pretty simple, it just explained they were a new company called Formulate and they wanted to ask if I was interested in testing out their custom cleansers. I then read more about how they went about creating their cleansers and curiosity completely captured me and I jump all the way in with both feet.
The way this worked was they had me go through a questionnaire on their site. It asked about my hair type, how often I washed my hair, what my hair goals were, it even asked me what scent I wanted. After I filled everything out, which was extremely easy- everything asked was about what I wanted to get out of my hair, they then told me they were going to make me a formula based on what my selections were and it was going to be specifically formulated based solely on my selections and would be 100% custom made for me and my hair
I remember thinking to myself I really hope this works because so far this is awesome. It would really suck to have something look this good and then not work.
That’s Not All
it didn’t take long for the cleansing set to arrive, it was actually rather quick. I remember running upstairs and trying it out right away I was very curious to see how this stuff worked. I already had some product in my hair from a recent demo so the timing was perfect and when I finished washing I quickly blowdried and was somewhat… indifferent as to what I saw.
My hair was mostly clean…like 95% id say. I felt a bit of something still there, like maybe a bit of oils that were dampening the hair just a tiny bit and honestly I was a bit disappointed. I really wanted this to work because I thought of all the great things it could do for people that are looking for that one great cleanser. As usual, I reported my findings honestly to the brand, but to my surprise.. they had one more phase to their program, and it involved an app!
They told me that they have a Formulate app for situations such as this, getting the cleansers and not being 100% satisfied with the results. They explained that when making custom products, its sometimes difficult to hit the mark right away the first time, they of course try their best and often times do.. but in my case an adjustment to the formula was all that was needed. I quickly downloaded the app and logged in and immediately saw all the preferences there that I had chosen and all I had to do was increase the amount under “oil control” so that the formula would remove more from my hair, thus eliminating the issue I had with the first formula. My excitement here was completely reignited I couldn’t believe it was this simple and quickly waited for the second package to arrive.
A Game Changer
The second package arrived soon after and it was night/day from the first one. It cleaned so much better, it left no oiliness in my hair and the best part? it was SOFT! it felt amazing afterward and I was really impressed with what I saw, I knew I needed to make a video about this and I actually did a while back for those that want to see the actual results I got and the step by step ordering process <insert video link>
Now lets quickly talk about that point I made about remembering how often I wash my hair. I wanted to emphasize that because one of the questions being asked was how often I washed my hair, meaning there was no rule as to how often I should or should not wash and the formula was made according to how often I wanted to wash my hair. This is important because so many people will say you should wash as little as possible and I’ve found that to be incomplete. What I’ve found is your washing habits need to reflect both your hair type and your hair goals. If your hair gets oily quickly (like mine), then everyday washing is in order to keep that in check. If it only gets oily after you don’t wash it for 3-4 days then you can get away with that if you like. If you have super dry hair then you are the exception there and washing less does benefit you, but again you are making the decision based on your hair. The way the custom cleansers from Formulate also cater to this, is they try and estimate how long your bottle will last you and get you set up for months at a time. For example, I’m an everyday washer so I will go through my shampoo quicker than someone who washes only 3 times a week. For me, they set me up with a bottle that they estimated should last up to 3 months, which is a great convenience in my opinion.
The biggest thing I learned about this service, is that in the game of shampoos and conditioners, going custom is a way to take the guessing out of the game. Going back to the grocery store that we discussed in the beginning when you’re there looking at all those cleansers, you really don’t know how each of those is going to work. When you go the custom route you know it will work, you know it will fit you like a glove in the end.
On my channel the number one question I’m asked is “will this work for me” its a question that everyone asks at some point and often times its the hardest one to answer because I don’t really know anyone that asks me. It was really quite nice for me to present a brand and product that I could say with some confidence, yes this will work for you-because its made for you.
To this day I still do try out new cleansers, I haven’t abandoned my segment and I’m still excited to see the standard cleansers that brands create and I think there are a lot of great ones out there, but just like we see when we look at good suits… custom sometimes is the best way to go.
Check out my video on Formulate here: https://www.youtube.com/watch?v=nf3JKn1trzk&t=378s
Or checkout Formulate here:www.formulate.co