What it takes to make a hair product | Making The Phantasm
Riding The Wave of Inspiration
We were always planning on releasing a sequel to the Nevermore Matte Paste. It had sold all over the world during 2 different releases and requests for more were just pouring in. I think we felt so inspired by how many people were enjoying what we had created, and really it just made sense to continue along the path we had created for ourselves.
So we decided to make another product.
Of course, it didn’t just happen like that..products don’t just appear with the snap of Thano’s fingers, as much as people seem to think. Its really not easy to make a good, usable product and I learned this firsthand during the Phantasm project, mostly because I actually made the first draft of the formula by myself at my home.
Not As Easy As It Looks
Homebrewing hair product is something that I have a lot of respect for. I look at it as an art form really and what I’ve learned through my experiences, both doing it and covering it on my channel, is that people seem to think that its as easy as melting some wax together, with a little oil and maybe some water and boom-hair gold!
that’s definitely NOT how it goes.
Having had no training in chemistry whatsoever, I learned the hard way that you do need to have some sort of idea of what you’re doing in order to do this. You need to learn what ingredients do what, both in cooking the product and in the hair later. There’s also a lot of other factors to worry about like preserving the product, working with correct temperatures, applying the scent and all that’s before you begin making your attempts to create what you actually want to create. If this was my first time doing this, I’m fairly certain Phantasm would not have been created in my kitchen but I had actually been testing and playing around with brewing product for quite some time prior to this so when it came time to make something for our project, I did have somewhat of an Idea where I wanted to go, and where I didn’t.
Nevermore was a matte paste, so I knew we couldn’t do that again, and honestly, we didn’t want to. We really believe in the Nevermore product and we wanted Phantasm to be something totally different that we could then believe in as well. I knew also that making an Unorthodox Waterbased Pomade was something that people might like to see since really it was something that hadn’t yet come from the Lockhart’s lineup. I remember writing my idea down in my notebook, and immediately thinking to myself that if we did this, that it NEEDED to have great hold. I wasn’t going to settle for anything less, I had seen so many UWB pomades come across my desk with good hold, but not really great hold, with other features like a slick consistency, easy styling, etc. In the end, dreaming up the product wasn’t hard, dreaming never is. Making it a reality, on the other hand, that was the real adventure.
The Final Stretch
Luckily I had been experimenting for quite a while so I had an Idea where to begin. After I had the basic formula working, I then began thinking of ways to set this formula apart from others. My first idea was to make it very healthy. I used oils that were great for the hair & scalp – grapeseed oil & apricot kernel oil. They were also really lightweight so greasiness wouldn’t be an issue. The idea was that while it was looking awesome, it would feel awesome too.
On top of that, I decided to add in a repairing factor too. Imagine if you had some slightly damaged hair, or maybe even just some naturally frizzy hair; while you’re styling with this product, its repairing properties help your hair and/or tame that frizz so your hair looks and styles better. This idea really excited me and that’s how Keratin ended up being added to the formula. I really loved the way it reacted with my hair and how it made it feel after it got washed out of my hair.
Finally, I had a formula I enjoyed and from there it was time to take it to the master. I personally drove up to Michigan, to the Lockhart’s lab and made the formula with Steve and in that process he made tweaks to things here and there and offered up his expertise in order to make this product the best it could be and to make it so all the people around the world could enjoy it.
Every time I see a post about Phantasm now, I reflect back on the time in the kitchen, with waxes melting and the smell of the fragrance filling the house. I think about how good it feels to see someone enjoying something we made with our own hands, something we dreamt up and then took some ingredients, and willed it into existence.
Phantasm is available now at the Lockhart’s website and is now a permanent offering, along with Nevermore.