New Product On the Block
We’re here with Joe’s review on the Chaptr Styling cream. Chaptr is the result of two Youtubers getting together with an idea and making it come to life. Jordan O’Brien and Carlos Roberto are great friends that have their own respective channels on fashion, style and hair.
A bit of background info on Chaptr and BluMaan:
BluMaan was involved in the earlier stages of Chaptr by providing guidance. But when it came down to decision making that was ultimately up to Jordan and Carlos. Since the release of Chatpr, Blumaan has had nothing to do with Chaptr. As Joe would say, It would actually be considered one of our competitors now.
In this review, Joe starts it off by going over the basics:
Design and Look
With the design, Chaptr decided to go with the minimalistic look. Having their signature logo “CH.” on the top of the jar and the ingredients listed on the side of the jar.
The look of the product is something to keep in mind. Being a styling cream, you would expect the product to look like a creamier substance. However, when Joe scoops through he notices that he doesn’t scoop out like a traditional cream based product. Chaptr is a bit more firm.
Joe personally really likes the scent. He adds that it’s a citrus type of scent with hints of spices. Scent is something that is subjective, some people will like the scent of Chaptr while others might not like it.
Emulsifying it into the hands was fine and quite easy. But remember, this product is a bit more firm than a usual styling cream.
Joe mentions in his video that when applying it to the hair it has a great matte look to it right away. There’s no set in period where usual matte finish products provide a low shine at first and then throughout the day it fades into a matte look. One big surprise to Joe was that it was actually quite sticky when applying to the hair. It wasn’t by any means tugging the hair but it wasn’t the most smooth applying product either. Joe also mentions that after applying, it is quite dry to the touch being a super matte finish.
For Joe, there’s nothing wrong with a bit more of a dryer product because Joe has thick hair. However, being labeled as a styling cream could potentially mislead people. A styling cream usually applies easily without any tug and should feel smooth when you run your hands through your hair. But with Chaptr, it’s a bit different.
Joe claims the hold is quite strong being a styling cream. I would say most styling creams have a lighter to medium hold depending on your hair type. So being a bit more heavy than a styling cream actually could make it more than what it claims to be.
Joe the BluMaan approves! Although it’s labeled as a styling cream, it performs more like a medium hold wax product. It’s sticky not smooth and it doesn’t scream heavy hold but is pliable. The scent is great and very pleasing to smell. The overall hold and application exceeds what it claims to be, which may or may not be a good thing.
Labeling Chaptr as a styling cream creates expectations to people that it’s going to be a light hold with smooth application. However, we can see from Joe’s video that it isn’t necessarily a true styling cream. People may be mislead into buying Chaptr if they’re looking for a light hold smooth application product, whereas others may be surprised and content with the fact that it has a medium hold.
Lastly, Joe mentions in the ingredients that it contains two types of clays. This could account for being a more different product than most styling creams.